Nowadays most people have problems with spelling, so make it easy for your website visitors to remember by choosing a domain name without a confusing spelling. Be aware of the different spelling in English as well. “Did you say your website was www.color.com or www.colour.com?” Try to find a domain name that only has one possible way of spelling. Regarding branding and maketing the use of Hyphens (-) and numbers seldome works. It makes it hard to convey your domain name verbally, and easy to misunderstand, “is it spelled five or the Roman numeral 5? The numeral “0″ is often mistaken for the letter “O” and vice versa. Make sure that there is no confusion between the hyphens and numbers in your domain name. Hyphens domain is like a double edged knife on one hand you will loose credibility and type in traffic, but on the other hand it can improve your search engine ranking, so hyphens domain should be used with cautions. Don’t go with the latest trend of misspelling words such as using the letter Z instead of the S. for example if your name is Dennis and you want to buy the extension .me then don’t buy denniz.me some years later it will look awkward. The same with the numbers don’t use 2 instead of ”to” 4 instead of ”for” u instead of “you” and so on. Steer clear of domain names that are infringing on an existing copyright. This is a mistake that seldom happen, but when it does it can kill a great company. If you are in doubt always check your domain name first, by visiting US Copyright Office. The first time someone hear about your domain name, they should be able to guess pretty accurate what your company is about. Such as CareerBuilder.com, and AutoTrader.com etc. A way to do this is to create a list of services your business provide and another list of possible names from those services, and then try to match them. If you have a car repairment service, then the list could be ended up with autorepair.com, fixcar.com, cardoctor.com etc. You can get help from online synonym dictionaries.

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